“Oh, what do you think about my new story?”, “My song I just wrote is great, isn’t it?”,”Look at my new startup plan I just made! What do you say?”,”Here, Sir, here is your IRS / speeding ticket paper!” You know, sometimes we have to say it like it is! It’s Bullshit! But instead of saying it just stamp this stamp of disapproval on their paper. If they complain you tell them that they should take it as a constructive criticism. It’s better that they learn the hard truth than waste their time and resource on something that will never be good/successful.